James Charles, Winslegue, Jeffree Star ... These three men with very different profiles have one thing in common: beauty.

At the time of makeup tutorials and beauty routines illustrated through millions of videos posted on the Internet, these gentlemen, beauty addicts claimed, are indeed not left behind. And they, too, claim their legitimacy - and their pleasure - in a universe hitherto reserved for women.

James Charles Dickinson, self-taught beauty muse

James Charles Dickinson, 17, is a make up artist with promising future.

In just one year, the young man managed to count 1.2 million subscribers on his account Instagram @Jcharlesbeauty and more than 500,000 on his channel Youtube.

In October 2016, he was brought to the forefront by becoming the first male ambassador for US cosmetics brand CoverGirl.

In charge of promoting the mascara "So Lashy", the young man then expressed his joy via his Instagram account: "I am so excited and overwhelmed and happy and amazed and of course, CHOKE, to announce that I am the new face from @covergirl. First male ambassador for the brand and I am so honored and excited to work with such an emblematic brand ... I really hope this shows that everyone can wear makeup and can do anything if you work hard " .

On the brand side, this unconventional choice is assumed: "All our CoverGirls models are limit breakers, not afraid to express themselves, stand up for what they believe in, and redefine the concept of beauty, "explained CoverGirl in a statement. In short, a new vision of beauty, its representations and an opening to a wider audience.

Passionate and self-taught, James Charles learned to wear makeup alone, looking at many beauty tutorials. He then began posting his creations - from freckles to drag queen-inspired make-up, to stunning Halloween makeups - worthy of the greatest make up artists.

A career choice that has not been without raising many questions in the entourage of the young man.

"My parents began to question me about whether I was a transgender, whether I was trying to be a woman or not. It was a big topic of discussion ... It took a lot of in-depth conversations to explain to them that this is just an art form for me. I am always confident as a boy and I will always be a boy. I can be confident with the bare skin and with a make-up face, "he confided to MC US in May 2016.

Ultimate proof of his growing success, talk show host Ellen De Generes invited him in December 2016 on the set of his show "The Ellen De Generes Show".

Since then, two other men have had the privilege of becoming the heads of major cosmetics brands: Manny Gutierrez, aka Manny Mua for Maybelline, and Hari Nef, a transgender model for L'Oréal Paris. Boys Power!

Wesley, the "youtube"

At age 35, Wesley is the specialist in the beard of youtube beauty in France.

Only two years after the opening of his channel, "Les tutos de Winslegue", he can boast of counting more than 45,000 subscribers. An honorable figure for a 100% masculine French beauty chain.

Tips to prune, maintain, grow your beard, product tests and tutorials to have a beautiful skin or reduce dark circles ... Wesley lavishes his advice to all men (hipsters or not) who like to take care of them.

He does not hesitate to diversify by sharing his fashion favorites, his sports training and even goes so far as to explain "how to make love a woman" to his followers. For once the subject is in this sense raised, one can not complain

Jeffree Star, obsessive beauty boy

From an early age, Jeffree Star, whose real name was Jeffrey Steininger, was attracted to the world of beauty.

"I discovered make-up at the age of 13 and since then I've been obsessed with it. I copied the models of fashion advertisements spotted in my mother's Cosmopolitan magazine and I was flying her eye shadows, "he explains in his blog post," Jeffreystarcosmetics.com ".

Proud of his ten years of experience, the one who wears pink hair and fake nails on a daily basis now animates make-up masterclasses and even launched his own brand of vegan cosmetics and not tested on animals.

His dream ? "Make the lighter matte lipstick on the market!". So ambitious.

Its Youtube channel is a real carton: 3 455 717 subscribers for 311 678 499 views. One understands better why it rolls in a luxury car (pink Barbie).