Platinum blond is iceberg, cold and silvery. Without the slightest trace of yellow pigments and even less golden.

What haircut with a platinum blonde?

To avoid that the lengths take a sparkling appearance, almost cottony, after the chemical treatment steps, it is better to favor a short cut to wear his blond as snow . "The damaged areas become more anecdotal because, with a regular cut, the fiber does not have time to refine on the tips," notes the hair stylist Delphine Courteille for whom platinum should not fall below the shoulders .

The maintenance of the platinum blonde color?

In a conventional coloring, the ammonia-oxidant combination causes the fiber to swell and dissolves the natural pigments in order to fix the artificial ones. In the case of platinum, we stop at the dissolution stage of the original color. The bare hair, as emptied, becomes completely transparent. But also more fragile.

"Bleaching white is to raise the scalp with the risk of irritation or itching, says Delphine Courteille. It is also damaging the fiber, which becomes porous: the scales can burst and the hair break in places. "Especially since, for a platinum without apparent roots (as it is worn this season), a very tight interview is required: a touch-up at least every three weeks. So as not to spoil more, we avoid striving on the brittle areas by asking his colorist to oxidize only the roots, ultra precisely and cotton. Above all, at home, one fortifies its lengths with each wash with formulas (shampoos, cares, hair masks ) rich in nourishing and repairing active ingredients.

Hair care to keep a beautiful platinum blonde

A pH that traps pigments and assets that strengthen the hair: Custom-Tone Conditioner Blonde Idol Redken. Panthenol for nourishment, chamomile extract for shine: Light Conditioning Revitalizer Blonde Care, Matrix Total Results.

> To go further, discover our file on blonde coloring