Paris, ten o'clock in the morning. A crowd of fashionistas gathered in front of the Grand Palais to attend the Chanel parade . Karl Lagerfeld has just rushed through the backstage entry. A little away from the uproar, Tommy Ton, a blogger specializing in street style (https://tommyton.tumblr.com), seems to be bored firm. Where are the colorful characters who made the good days of his blog? Today, eccentrics are becoming increasingly rare. Anna Piaggi , diva of the Italian "Vogue" dressed at dawn as for a ball in Venice, bowed her curts and went away, recently, to distract the angels. But the others? Anna Dello Russo , the iconic Italian editor-in-chief of the Japanese "Vogue" and a great specialist before the Lord of unlikely outfits, has almost assuaged herself. She wears only two big cherries as a bibi, but always changes at the speed of a prestidigator to appear dressed from head to foot in Chanel for the parade Chanel, then caparisoned Mugler at Mugler, and this always preferably in the collection to come.
Caroline Blomst, co-author of the blog Stockholm Street Style, says: "It was more pleasant five or six years ago when Daniel - my lover - and I created our blog. The shows brought together stylists, writers or people who had a real relationship with the fashion world. There were not all those who showed up to make their self-promotion before the parades . Today, fashion professionals are lost in a mass of colorful amateurs for whom the goal of the day, the obsession of every moment, is to pose before a goal. But who are these fashion addicts who are trampling on waiting to penetrate into the holy of holies, the enclosure of the defile? First, there are buyers and journalists. If they pose, it is the matter of two or three seconds, because they are in a hurry. Either to take their place at the parade. Either to leave it as soon as possible. They chain appointments and have little time. They do not frize, do not make efforts and do not disguise themselves. It's just that they dress to go out, and they do not see the need to waste their time just to trigger the urge to be photographed.
Then come the bloggers , the beginner designers and the half-celebrities , who go to the place of the parades to make themselves known. They like to hang out among the photographers before entering the room, and always pose with a clear pleasure when they do not stuff you a flyer to the address of their website or their business card. More often than not, these are young girls dressed, who have made much effort to appear to have improvised their look. "As the majority of young designers can not afford big communication campaigns, to get noticed, they offer pieces from their collections to friends or bloggers who will wear them during shows. Perhaps they will arouse the interest of designers. A great way to finally reach the notoriety, "says Phil Oh, from the Street Peeper blog.
As for the third category, the funniest and the most offbeat are all those who have nothing to do with fashion and only carry their dreams of celebrity to the entrance of the defiles. And it does not matter if this fall an article in the "New York Times" suspected them of being "sold" to fashion houses who would pay them against each picture of them dressed with the clothes lent ... Most are just thirsty to see themselves - mirror, my beautiful mirror - immortalized in the pages of a blog or one of these free newspapers distributed at the entrance of the shows. Celebrity always starts with a picture. And for that, everything is allowed: egg box as a bag, headgear made from a bark of watermelon ... The more surreal, the better, and no doubt that the great Salvador Dalí, as a connoisseur , would have applauded.
Crisis forces, the watchword of the fashion industry is more than ever "buy", and translates into desirable clothes and wearable. But it would be a pity if there was not a little bit of this madness, which, twice a year, transformed fashion into a merry carnival .
