Framed by Professor Roll neurology specialist, engineers and doctors have spent 5 years on the sensation of pain that characterizes the pulling of the hair. Goal achieved with blocking the transmission of pain to the brain by blurring the tracks to our small skin receptors .

Key moments: desensitize and appease
Doubling the pain in speed is beautiful as a concept but how does it work concretely ?:

With 1400 vibrations per second! The device equipped with a bar -desensibilisante- makes a very fast movement back and forth on your skin. As a result the message of the pain transmitted to the brain is scrambled and the hair removal becomes pain free.
Not to mention a breath of cold air "integrated" to calm the warming that arises from the pulling of the hair.

An ambitious promise that should reconcile many women with electric hair removal with 64% of them shaving *. An observation that served as a guideline for Calor including the original advertising campaign that "gives a smile to women" by highlighting 12 anonymous women who smile in the middle of hair removal session. A campaign that also fits in the long term on www.souriresdefemme.calor.fr and its page dedicated in social networks with a contest of smiles and the possibility of winning the epilator.

What to contradict the adage: you must suffer to be beautiful

Women and hair removal methods ( * Omnibus CALOR survey )
The proportion of women who shave is 64%
The share of women who epilate with an electric epilator is 59%
Those who use hair removal cream: 56%
The tweezers: 43%
Institute wax: 38% / at home: between 30% (hot wax) and 37% (cold wax)
The electric razor: 22%
Other (pulsed light hair removal, laser ...): 11%



Calor Soft Extreme epilator epilator Model EP7530, price: 69.99 euros