A true reference in the world of beauty, Huda Kattan, has even risen to the rank of "model role" for many of her fans. Aged 33, this vlogger and trendsetter is today the founder of a real empire of beauty.
Huda Kattan: from finance to makeup tutorials
Originally from Oklahoma City, USA, Huda decided to give up her career in finance to devote herself to her true passion: makeup. She discovered the basics of makeup artist when she studied in Hollywood as such. In 2008, she moved to Dubai, without suspecting a single second of the bright future ahead.
She launched her YouTube beauty channel in 2010, where she directed tutorials and lavish makeup tips . It is immediately followed by thousands of subscribers, first in the Middle East, then in the four corners of the globe. "I started on my YouTube channel, because I wanted to have my own platform, with a wider reach than my circle of restricted friends, where I could share my tips and tricks with women around the world," explains Huda Kattan.
I wanted them to have a real source of trustworthy beauty "
Along with her new notoriety, the young woman begins to design her own false eyelashes, for her and for her clients. "Everyone wanted to know where they could order them, they were disappointed when I told them they could not buy them, so my sister Mona suggested that I start my own brand," she says.
#hudabeautyrosegoldpalette available on Sephora.com & in stores in the US
Homemade false eyelashes at the origin of the brand
She founded with her sisters Alya and Mona Kattan, also passionate about makeup, her cosmetics brand Huda Beauty in 2013. Initially, she focuses mainly on false eyelashes and launches her range of synthetic eyelashes, available on her eshop, which guarantee a doe look every time.
Quickly, she is considered the "queen of eyelashes", a status she assumes and fully claims. "I would like to think of myself as an eyelash specialist since I have a very particular eye on eyelashes, I am especially careful to ensure that they are sewn correctly, and I make a point of honor to play on the dimensions of the eyelashes. ", says Huda Kattan.
Products that work in the Middle East
"I think that in a way, the success of the brand was expected and in a sense, you hope to get there, but you never know when, so it's a bit surprising when it really happens," admits fondue of beauty who did not think to be one day recognized in this field.
"What's more exciting is that Huda Beauty has received very good international returns." Setting up in France (note: the products are available exclusively at Sephora), where nude makeup remains a safe bet, was therefore a real challenge. The brand has however received a nice welcome. "I am delighted that the products of the brand are so well received by the French," enthuses the founder. "However, I think Huda Beauty will be more popular at Sephora in the Middle East, where we are the number one brand month after month, but I notice that the French people seem very attracted to our products.Who knows, we might be surprised our impact in France! ", she continues.
??? @sabellamakeup @shophudabeauty mink lashes in Naomi
A doe look within the reach of all ...
Perfectionist, Huda Kattan puts a point of honor to propose a range of false eyelashes always broader and representative of the expectations of all the women.
Thus, those who want to keep a natural look , and who are not used to wearing false eyelashes can turn to the collection of False eyelashes Classic. They have the advantage of being light and of being used several times.
On the other hand, people who crave the pin-up look worthy of the movie stars of the 60's can directly turn to the Mink false eyelash collection. More dense, they give an instant volume . Recently, this successful businesswoman has also launched the Eazy Lash False Eyelash Collection , which specifically targets beginners or women looking for ready-made solutions to easily review their style with a minimum of make-up and make-up. 'efforts.
To say that eyelashes have changed my life is a euphemism! I will never see or feel the same without them!
... and a range of lip makeup
Like its fake eyelash collections , the collections of Lip Contour lip pencils and liquid lipsticks Huda Beauty Liquid Matte snapped.
And for good reason, many beauty influencers praise the merits on social networks. The pencils, for example, are known for "sliding on the lips and providing a matte finish in one stroke of a pencil" and guarantee a redefinition of the shape of the lips. Liquid lipsticks are guaranteed "no transfer". A must while the fall-winter 2016-2017 trend is precisely velvet mouths .
These colors @loovumba ?????? @shophudabeauty Liquid Intense Matte
